Definition

According to the Brazilian Institute of Geography and Statistics (IBGE) in 2010, more than 6.5 million Brazilians have some visual impairment, which is the loss or reduction of vision in both eyes, and is not likely to be corrected with the use lenses, clinical or surgical treatments. The visual impairment affects 3.5% of the total population of Brazil. If we raise these numbers worldwide arrives at the impressive given that 40 million to 45 million people are blind and 135 million suffer other limitations in vision.

The social inclusion of people with a disability means make them participants in the social, cultural, political and economic of the country. Brazil has in its legislation Accessibility Act (Decree Law 5,296 of December 2, 2004), responsible for regulating attention to the specific needs of people with a disability, in the areas urban, architectural, informative and communicative. It is precisely the Accessibility Law which requires television stations to implement the tools of inclusion programming grid, such as closed captioning (for the deaf) and audio description (for the blind).

Audiodescricao

Ordinance No. 188, created in 2010, deals specifically with audio description and establishes a new timetable for the implementation of this tool along to television companies, stating that within the period of twelve months starting on 1 July 2010, at least two hours per week of programming aired in the time between six-two hours have audio description. Total audiodescrita programming gradually increase to a total of 20 hours per week within ten years.

Audio description is a technological feature that allows the inclusion of people with visual impairments to the public and audiovisual products. The feature is the translation of words into images. The audiodescritor is responsible for making an objective description of the images in parallel and in conjunction with the original statements of certain programming, allowing full understanding of the narrative

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Provision of Service

The ShowCase PRO have specialized staff for the generation of audio description in live programs and recorded. Please contact us for more information!